That's Entertainment

News and Announcements

2018 Celebration June 22-24

2/18/2018  This June, Sturgis Falls celebrates its 43rd Anniversary, June 22 to 24. The city’s largest annual outdoor festival bolsters community pride and supplies one reason for native sons and daughters to return home for reunions and gatherings of all description. Free entertainment abounds throughout the entire city during the Celebration, making it a perfect time to entertain.

This year, the Board selected “That’s Entertainment!” as the theme to celebrate and honor the 43rd Celebration and its dignitaries which include: The Cornerstone Award, The Oster Regent Theatre (their 40th anniversary); Grand Marshall, John Luzaich and Hosts, Cedar Falls Community Theatre Board of Directors. Local artist, Rob Swiatly’s design was selected as the artwork and it will appear on the program guide, posters, and anything Sturgis.

The Sturgis Falls Celebration brings together all the best things summer has to offer, from one of the best parades in the state, to many genres of free entertainment at multiple venues, a carnival, arts and crafts – all located in the heart of Cedar Falls and all within walking distance of each other.

Overman Park, located across the street from City Hall, is home to many long running traditions including the Bill Riley Talent Search and the US Marine Band performance. The Kidsway tent, complete with a stage for magicians and performers, provides children an area of entertainment and hands-on discovery. On Sunday, within the streets surrounding Overman Park, shop the offerings of the Arts and Crafts Fair with regional vendors and artisans.

Gateway Park is located just across the river from Downtown Cedar Falls. Friday night kicks off the celebration and throughout the weekend, you are sure to hear one of your favorite classics -- from country to rock n’ roll. Weekend headliners include: Pork Tornados, Sixteen Candles, and Checker and the Bluetones. This is the place, for those 21 and older, to grab a beer with friends or family. Also located in Gateway Park is the Gateway Market, one of the newest features of Sturgis Falls. Vendors offer a variety of products that shoppers can purchase, all in one convenient location. For those who enjoy bumper cars or the Ferris wheel, the carnival is located at the west end of the park.

Sturgis Falls Celebration is the perfect opportunity to check out some other great Cedar Falls offerings -- visit the Historical Society’s Victorian House or Ice House Museum, shop our many Downtown Cedar Falls merchants, run a Half-Marathon with Cedar Falls Booster Club, bike a 50-mile route with the Cedar Valley Cyclists, dance with the Cedar Falls Firefighters or stop by Sturgis Park for the Cedar Basin Jazz Festival.

For more information, check out Sturgis social media sites – FacebookTwitter or Instagram - or log onto for a full listing of events and activities. Better yet, download the app developed by Far Reach Technologies. Either way, you’ll want to save the date now and enjoy the festivities.

Thank you to our Sponsors

6/21/2017  Thank you to all our 2017 sponsors, your support is so very important in keeping with the Sturgis Falls mission of a Free Event for your community.

Extra Mile Sponsors ($5000 +)
Far Reach, Martin Bros Distributing Co., Mudd Advertising, Shade Creations by Waterloo, Aspro Inc., Matthias Landscaping, Dave Sires, Peterson Contractors, Inc., John Roth Tax & Accounting, Warren Transport, Inc., Hoffman & Hoffman Trenching, Inc., Benton’s Ready Mix Concrete, Hy-Vee Food Stores, Fahr Beverage

Hometown Heroes ($2500 +)
Sartori Memorial Hospital/Wheaton Franciscan Healthcare, Performance Bodies, PIPAC – Greg & Lea Ann Saul, Viking Pump, Next Generation Wireless, Crossroads Fireworks/John & Yuki Block, Collins Community Credit Union, imagebuggy, Community Motors, Western Home Communities, Cedar Falls Utilities, Service Signing, Cedar Falls Tourism & Visitors Bureau,

Major Sponsors ($1500 +)
Lincoln Savings Bank, First National Bank, L & N transportation

Festival Fanatics ($500 +)
Veridian Credit Union, Cedar Falls Wal-Mart, University of Iowa Credit Union, Prairie Lakes Church, US Bank, EyeCare Associates, Arthur L. Davis Publishing, Farmers State Bank, Community Bank & Trust, Brad McCunniff State Farm Agency, MidWestOne Bank, Cedar Falls Mobile Home Village, Wells Fargo Bank, Dan Deery Motors

Celebration Supporters (up to $500)
Tom Strub Dentistry, Taylor Veterinary Hospital, Pizza Ranch, BankIowa, Cedar Valley Veterinary Center, Casey’s General Stores, Gale & Pat Bonsall, Europa Cycle & Ski, RE/MAX Home Group,
Chuck & Pam Frost, Brad Jacobson State Farm Agency, Cedar Valley Eye Care

Please note, last update 12 May 2017 – we will be happy to add your organization to this list. Please contact:

2017 Theme Announced

12/11/2016  The Sturgis Falls Celebration Board is pleased to announce its 42nd Annual Celebration theme: Let the Bands Play On. Mark your calendars for June 23 to 25, 2017 - with family friendly Overman Park music and activities, exciting performances at Gateway Park, shopping options at Gateway Market and Overman Arts and Crafts Fair, Carnival rides and midway games, and many other annual events.

For the past 10 years the PIPAC organization, assisted by the Cedar Valley Jeep Owners club, has managed the Car Show for Sturgis Falls. After careful consideration, both organizations have announced their retirement from the Car Show coordination. The Sturgis Falls Board greatly appreciates the years of service to the Car Show by PIPAC and CV Jeep Owners.

In planning for 2017, the Board seeks another group(s) to lead the coordination and management of the Car Show. Any group(s) interested should contact Jay Stoddard by email at to discuss the details.